Besides being
one of the world’s busiest touring chefs, Cheffy served
as the Wal-Mart SuperCenter In-Store Culinary Icon from
1999 – 2002. Over 100 of his videos looped continuously
in four different departments, thus reaching 10 million
customers weekly and millions of Cheffy Baby recipe cards
were distributed annually.
As the spokesperson
for the Florida Department of Citrus: Grapefruit, he also
was the artistic director/administrator of 1997 and 1998
World Wide Grapefruit PR campaign. In 1999 the F.D.O.C.
took Cheffy and his fresh ideas to Japan to kick off the
1999 season with Cheffy’s Japanese-Florida Grapefruit campaign.
Cheffy
was nationally syndicated on Fit TV (Body by Jake) and hosted
“Healthy Living” as an on-air personality. Fit TV is syndicated
across the country on Fox Sports Net. Cheffy Baby’s television
career began in 1989 on CBS WTVT-13’s Pulse Plus noon program
with Jack Harris. In 1990 he became the “Pet Ritz Pie of the
Month Chef” on the “Murphy in the Morning Show” for ABC WTSP-10.
Then it was back to WTVT -13 when Cheffy co-hosted “Tampa
Bay’s Talking Cuisine,” a live one-hour food show featuring
chefs, restaurants, and interesting eating segments.
In 1994,
Chef Miles was one of only three chefs in the nation nominated
for the James Beard Best Television Food Journalism award
for his work on “Tampa Bay’s Talking Cuisine.” Cheffy was
also featured three days a week during the WTVT-13 noon news
creating favorites for Publix Supermarkets. Chef Miles hosted
“Chef’s Secrets” as a feature reporter for ABC affiliate WFTS-28.
Chef Miles then brought his tasty segments to Bay News 9.
(24 hour local news channel)
Chef Miles established Chef Miles Catering in 1988 in his
hometown of Tampa, Florida. In 1989, Chef Miles began publishing
a column with Creative Loafing newspaper, where he also served
as the food editor and critic. Two years later he joined The
Tampa Tribune’s staff as a columnist in the Food Section and
also penned a Q & A in the Friday Extra. In 1991 Chef
Miles received the Best Columnist Award from Tampa Bay Life
magazine.
The Cheffy
radio movement started in 1992 on U92 as a food critic five
days a week. Then it was on to national syndication on the
Independent Broadcasters Network for over two years. The “Ask
Chef Miles Show” was broadcast in more than 60 cities. It
featured nationally renowned chefs and live remotes from cities
like New York, Los Angeles, Tokyo and Hong Kong. Chef Miles
stayed on-air with shows broadcast on Florida’s top rated
news and talk station, Newsradio 970 WFLA. With “Food for
Thought,” Chef Miles kept his vast audience informed of the
best restaurants, food issues, and the latest in health and
nutrition. Grilled guests were the entrees on “The Chef Miles
Show,” where Cheffy Baby aired live for two hours, taking
calls from listeners and entertaining guest chefs.
In 1995
Chef Miles worked with Value Quest, a division of Warner Music
Group, to put together “Cheffy Baby’s Low Fat Gourmet Secrets.”
The kit includes Cheffy’s book, two cooking videos, and twenty
recipe cards. It was sold nationally on FIT TV.
Cheffy is currently
expanding his culinary horizons by exploring the dynamic world
of Thai cuisine and is now working on a Thai Cook Book and
TV series.

|