Culinary Marketing International takes your
product from the back of the shelf and on center
stage with a targeted media tour designed to
work in unison with your current promotional
schedule using TV, radio and personal
appearances. Nothing… can match the power of live media. Syndicated
TV chef, James
Beard Nominee for “Best TV Food Journalism”
andCulinary
Institute of America graduate Cheffy
Baby has appeared on live TV since 1989 and has captivated hundreds
of millions of consumers with his unique “Culinary Mercenary” style.
We call it brand domination.
At Culinary Marketing International we build our work on a platform
we call R.T.B. Every thing we do as humans revolves around reasons.
What ever that reason is, it is the driving force in everything we
do from scratching an itch to why we eat one more donut. Our strategies
give the consumer a Reason To Buy your product. We create a logical-pragmatic,
yethoney-suckle chocolate dripping desire for the foods we showcase.
It’s
not rocket
science, its R.T.B., Baby!
Cheffy Baby is real and
connects with all audiences.
Moreover, sales figures don’t lie. Food is fun and CMI follows an
“I can do that” philosophy with all our recipes and methods designed
to make your product more delicious, easier to prepare and tempting.
Consumers are constantly on the go, which is why “Make it easy,
baby” can’t begin to describe how we do the voodoo that we do. We
call it, moving product.
Here is some of the positive feedback regarding
Cheffy from a focus group we conducted to evaluate our
on-air spokespeople.
"He seemed to have a good television presence, indicated
by his interaction with the host. He seemed to have a goodsense of
humor.”
“ I thought
he was entertaining and easy to understand. His energy was contagious.”
“ He was personable. More like someone you would expect to see on
the food channel.
He appeared to be an expert. He seemed very confident.”
“ I liked how he cooked while he was talking and how he showed a variety
of uses for the onion. He looked like a chef.”
" He was knowledgeable and believable. He really seemed to know
the product and was able to talk about all the different kinds of
sweet onions.”
" He looked like a chef and knew how to demonstrate the product.
I liked how he showed how to use the OSO Sweet Onions. He even had
the newsman taste them.”
" He seemed like an expert on onions. You can tell that he has
a love for the onions.
He explained the concept of OSO Sweet Onions very well.”
Nearly all focus group participants said they would be likely to purchase
OSO Sweet
Onions after seeing the Cheffy Baby segment.
