Moving product and brand domination are the exact words to describe the marketing success of OSO Chilean Sweet Onions. Headed by marketing guru Rodger Helwig, OSO continuously sells out year after year. The marketing in Excellence Awards speaks for itself. OSO is a prefect example of how Cheffy Baby is a part of a well – rounded marketing campaign. Not only are sales amazing, but the OSO brand has become the premier winter sweet onion. We’re very proud to be a part of this exciting and successful group. Interesting note: In 2005 there was an additional 100,000 cases which also sold out. The easiest thing about selling an OSO is that they really are fabulous raw or cooked. Who doesn’t love sweet onions sauteed in butter? Viva OSO. This onion really does have it all. We can’t say enough about Rodger Helwing or OSO Sweet onions.

To Whom It May Concern:
As marketing director for Oso Sweet onions, I have had the pleasure of working with Cheffy Baby for the past three seasons.

Working with Cheffy has been very positive. He is very easy to work with, is quite adaptable and most importantly, gets the job done. With him, it’s almost a turnkey operation. I discuss with him the markets around the country where I want TV coverage; he books the show; then delivers the goods on set. Coordination couldn’t be easier.
With a food product like our sweet onions, people need to see and be shown how easy it is to incorporate them into their menus. They need to be educated and Cheffy was very good at this. He comes across as sharing insiders secrets, which viewers love.

Budget wise, I only had to pay for successful bookings and appearances, so it was easy to measure results against outlay. With Cheffy, you get what you pay for and often more.

He’s been a wonderful addition to our marketing efforts and I wouldn’t hesitate to recommend him. The return-on-investment for using him in a public relations campaign can far exceed a similar advertising expenditure.

And, by the way, during the three years we’ve worked together, Oso Sweet won two Marketing Excellence awards from Produce Business magazine. I believe that he has been an integral part of our success.

Rodger Helwing
Marketing Director
Oso Sweet onions


Cheffy with Oso Marketing Mastermind Rodger Helwig

Oso mascot Lama
"Francisco "

Cheffy with Oso Mercenaries John & Mark

 
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