Without a doubt, working with the world’s largest retailer was beyond the dreams of even Cheffy Baby. The first time we worked with Wal-Mart SuperCenters was at Florida Citrus when we were putting together the 1997 campaign. Wal-Mart was on the idea of in-store posters etc. When the FDOC asked me to meet with Wal-Mart SuperCenter industry super star and Cheffy hero Bruce Peterson, we jumped at the chance. After our presentation to Bruce, not only were Cheffy’s “Amaze a Chicken” posters etc allowed, a Cheffy Baby Grapefruit looping video was set up next to the grapefruit bin. It must have been successful because two years later Wal-Mart started a new in-store campaign which we called “Wal-Mart SuperCenter Super Minute.”

For three years Cheffy created, appeared, wrote, produced, directed over 100 videos in four different departments in over 1000 stores and was seen by approximately ten million customers weekly and distributed over 24 million Cheffy Baby recipe cards.

Cheffy also held in-store coking demonstration for 3 SuperCenter grand openings for Try-Foods Int. in 2001. Cheffy also had the privilege of presenting his programs at 2 Wal-Mart Associates meeting in Kansas City and Dallas. We can’t say enough about Bruce Peterson or Wal-Mart SuperCenters.